hello. welcome to my personal website.

i’m a singapore-based digital marketing professional with experience southeast asia, mainland china and hong kong.

i work with brands to understand digital’s role in their ecosystem, finding their place at the hear of innovation, media & creative. i have worked with companies in industries from aviation & luxury to entertainment & finance in mainland china, hong kong & southeast asia. i offer expertise in communications & content strategy deployment through print, online & mobile platforms.

when not in front of the computer i indulge my love of yoga (i’m a certified hatha yoga teacher) and travel. i (sometimes) catalog my ramblings in photos, particularly regional graffiti. if you have a similar wanderlust, see if you can name the eight cities represented in the banner above. oh, and i also have an mba from hong kong university of science and technology (hkust), that comes in handy from time to time as well.